Exposing the costs of alcohol misuse
We worked with a medical charity to demonstrate burden and associated financial cost that liver disease and its main causes place on the health system.
Our financial paper, which included new modelling on the impact of alcohol misuse, resonated with media audiences and policymakers. We secured front page newspaper coverage on publication, with the story being subsequently reported across a number of other national media outlets. We secured meetings with senior policymakers, and the campaign successfully achieved policy change in alcohol duties.