Mobilising the global lung cancer campaigning community online
Our client – a global campaigning coalition – wanted advocates to have easy access to comparative data to help them make the case for tackling lung cancer.
We brought together disparate global datasets to produce a smart-device enabled and interactive e-Atlas, incorporating quick links to social media and customisable, downloadable charts. Campaigners can use the data – whether they are meeting a politician or giving a presentation at a medical congress – to demonstrate why action is urgently needed. Thousands of visitors from 75 countries show that the e-Atlas is an essential campaigning tool for the lung cancer community.