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Case study

Taking action together for people with Alzheimer’s disease

Our client, a European pharmaceutical association wanted to raise awareness of people living with Alzheimer's disease in Europe. We worked with the members of the Alzheimer's disease working group to enable evidence-based conversations with policymakers and the community and to ensure that our healthcare systems are getting ready for the arrival of new treatments.

Our policy paper on taking action together resonated with the community and profiled the essential role that industry plays in pioneering research in this disease area.

We brought together key community leaders to identify synergies and align our efforts to jointly tackle the challenges faced by people living with Alzheimer's disease and their carers, and to inspire policymakers to take action together - for the benefit of people living with Alzheimer's disease, today and tomorrow.